Harpst Becker LLC, formerly HRB Legal, announced a transition to a new firm name as well as the addition of an enhanced visual identity. In conjunction with the name change and brand updates, Harpst Becker also released an evolved version of its website, one that provides users with increased functionality and improves user experience.

“Our refreshed brand represents the client-focused service we provide our partners and better aligns with our core values and mission,” said Managing Partner Todd Harpst. “We realized these changes were necessary to position our team as more than a firm of lawyers, but as legal advocates who provide client service with honesty and integrity.”

The rebrand focused on:
Promoting the firm’s new name and reaffirming its value propositions
Cultivating a visually resonate identity that speaks to the firm’s services
Utilizing original photography to create a sense of trust and authenticity
Improving content, tone and messaging hierarchy

Located in Uniontown, Ohio, Harpst Becker represents clients throughout Ohio and nationally in the construction, insurance, nutraceutical, trucking, commercial credit, manufacturing, and other industries. Additional information about Harpst Becker is available at harpstbecker.com.

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